Partnership kicks off initiative to educate new drivers to say YES to donor registration
INDIANAPOLIS, Indiana – March 20, 2018 – Donate Life Indiana announced today that it will be the primary sponsor on the #63 Dale Coyne Racing entry of race car driver Pippa Mann, the unofficial record‐holder for the fastest lap by a female at the Indianapolis Motor Speedway, at this year’s 102nd running of the Indianapolis 500. The race livery she revealed, for what would be her seventh Indy 500®, prominently features a sleek Donate Life Indiana logo, and today’s reveal kicked off an initiative to educate new drivers about donor registration.
In her role as a spokesperson for Donate Life Indiana (DLI), Mann seeks to increase awareness for the organization’s youth education initiatives in Indiana which highlights organ, tissue and eye donor registration. She will be going into schools speaking to students and teachers and educating them on the importance of organ, eye and tissue donation and transplantation as well as driver’s education classes. This marks an ongoing partnership.
“Our education team is committed to partnering with Pippa and students and teachers across the state to bring the message of organ donation and transplantation to as many students as possible,” said Steve Johnson, Board Chairman for Donate Life Indiana.
“I am honored to have been asked to drive the Donate Life car this May, and to partner with Donate Life Indiana as an ambassador to raise awareness on our mission to help reach even more Hoosiers through our education efforts,” said Mann. “This is obviously a campaign with a pretty deep personal meaning for me, and I am humbled to have the opportunity to join the racers carrying this cause forward.”
It is Donate Life Indiana’s mission and responsibility that when Hoosiers go into the BMV they are equipped to answer the donor registration question. This is particularly important for young people to understand, as they will typically visit the BMV 3 times between the ages of 15 and 21.
Additionally, Mann and DLI hope the campaign encourages more teacher partnerships to educating students about donation and transplantation inside classrooms.
View the video reveal announcing Pippa’s support and learn more here: