(San Ramon, CA) March 27, 2017 – Donor Network West and Reno Mayor Hillary Schieve are continuing the Have a Little Heart program in recognition of National Donate Life Month in April. The community education program was conceived to save lives by promoting organ and tissue donation in partnership with northern Nevada’s business community.

Now in its second year, Have a Little Heart, allows for patrons to receive special offers at participating businesses by showing their donor designation, (e.g. the red heart on their driver’s license or identification card) at the point of sale. For those not yet registered, it offers an incentive to register and promotes conversations about organ and tissue donation. Mayor Schieve, a kidney recipient, introduced the idea and helped develop the program.

When conceived, the goal of Have a Little Heart was to enroll 25 businesses for the duration of two months. In the end, more than 50 businesses had joined the program with some businesses extending it three additional months for a total of five. This year, over 30 businesses have already confirmed their participation.

“I am able to serve as mayor today and to own a small business because I received a kidney from my sister when I was 21. Have a Little Heart is the first official program of its kind in the U.S. and continues the positive momentum of our City, a place full of believers,” says Mayor Schieve.

Businesses that join Have a Little Heart will receive promotional materials and donation literature to be distributed to their patrons. Donor Network West will work closely with each business to provide resources that can better the community’s understanding of life-healing donation.

“It takes a community and the empowerment of its leaders to help save lives. The commitment of Mayor Schieve and businesses in northern Nevada, give hope to the nearly 600 Nevadans who await a life-saving organ transplant,” says Cindy Siljestrom, CEO of Donor Network West.

There are nearly 600 people waiting for an organ transplant in Nevada. One organ donor can save the lives of up to eight people and a tissue donor can heal more than 75 others. Anyone can register as a donor at www.DonorNetworkWest.org or at the DMV.